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Relationship Between Agencies is Like Watching Porcupines Mate
by: Lynette Webb Click image to enlarge. read more
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Henry Jenkins Responds To Planners
By: Ilya VedrashkoFor those of you following the lively debate around the newly minted concept of transmedia planning, Henry Jenkins just published his response in two parts (part 1, part 2). read more
View ArticleKey Is to Produce Something that Pulls People Together and Gives Them...
by: Lynette WebbThere's a great discussion happening online about "transmedia planning", which some are mooting as a replacement for the 'media-neutral planning' concept.read more
View ArticleWhy You Need Marketing Operations
by: Jon MillerModern B2B marketing requires a new set of "left-brained" skills, including:read more
View ArticleThe Greening of Travel and Tourism, from Asia to Alabama
by: Joel MakowerMy travels over the past month have included speeches to two very different audiences on the same topic: The future of travel and tourism, as seen through an environmental lens. Based...
View ArticleExtreme Business Planning, Again
by: Sigurd RindeMany years ago, in the heydays of WAP dreams I listened to many a telecoms executive gushing about the future of WAP.And off they went spending much and many a dollar on infrastructure,...
View ArticleThe Phoenix Checklist
by: Iqbal MohammedWas looking through my notes recently and came across the Phoenix Checklist - a set of questions developed by the CIA to enable their agents and operatives to think about a problem...
View ArticleScenario Planning Are Coming Back into Fashion. How Do You Develop Your "Wild...
Every executive wants to know what’s the future will be like or what will likely to happen to their industry and what are the most disruptive forces will impact their bottom line or even survival....
View ArticleAgile Budgeting
I make no apology for writing another post on agility. I think it's one of the most fundamental (and often unacknowledged) shifts that businesses need to make in order to be fit for purpose in the...
View ArticleWelcome to 2012 … Will You Make It Matter?
According to the some, 2012 is the year in which we all call it day. As the Mayans never really said such a thing, the chances of this happening are quite slim. But just imagine for a moment that all...
View ArticlePlanning for a Successful Customer Experience Journey
This post was originally published as a guest post on Jim Tincher'sHeart of the Customer blog. I have updated it for this repost. As we close out the summer of 2012 travel season, I thought this was a...
View ArticleCommunications Planning in 2013
The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few...
View Article70, 20, 10
I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus,...
View Article7 Pragmatic Tips on Starting Your NPS Program
There, you’ve got it – an approval to start an NPS program. You want it all, and you want it now. After all, you believe in the cause and want to make it happen. Here is a little something to help you...
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